But gone are the days when slapping a website up was a warranty that traffic will appear from the ether. With competition as strong as ever, the "if you build it they will come" mentality simply will not cut it. Unlike social networks or paid ads, people do not run throughout your site throughout the course of their normal everyday activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never ever bothers to click past the first page. The most basic way to grow traffic to your website is to inform everybody about it. Print the URL of your site on your company cards and at the bottom of all your marketing materials.
Place a link to your website on your social media pages and anywhere else you can think of. The most reliable method to boost your website's online visibility and ranking is by employing a search engine optimization (SEO) technique that focuses on website optimization as well as high quality link structure and content.
Individuals see the worth you use and even share it with buddies. Paid advertisements are another method to get your company in front of individuals who aren't currently in your circle. In either case, you don't want to go TOO large with the funnel, so make sure your ads and content relate to the perfect customer you want to draw in.
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